IDEAS • INSIGHTS • PRACTICAL GUIDANCE
Better UX starts withbetter questions.
Making sense of UX, human behaviour and AI to design simpler, smarter products.
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10 articles shown.
UI & Visual Design
7 min
Visual Hierarchy: Colour and Contrast
In our last discussion, we looked at grouping elements and the Gestalt principles of proximity,…
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UI & Visual Design
6 min
Visual Hierarchy: Grouping and Gestalt Principles
The Principle of Visual Hierarchy: Guiding the eye on the page so that it attends…
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UI & Visual Design
5 min
Visual Hierarchy: Size and Scale
Where do users’ eyes go first when they open your site, and why? How do…
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UI & Visual Design
5 min
Clear Labels, Better UX: How to Get Them Right
"Users spend only 10-20 seconds on a page before deciding to leave." — Nielsen Norman…
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UI & Visual Design
5 min
Why Whitespace Matters
If you’re like me, nothing’s more frustrating than feeling overwhelmed by visuals competing for your…
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UI & Visual Design
6 min
Icons: The Tiny Details That Make a Big Difference
As simple as they seem, icons hold a significant role in shaping how users interact…
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UI & Visual Design
6 min
Your Guide to Font Pairing
Fonts are a key part of any design. Every project is a chance to choose…
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UI & Visual Design
6 min
Simplicity vs. Usability: Lessons from Don Norman
Recently, I stumbled upon a great interview by Felix Lee, Co-founder and CEO of ADPList.…
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UI & Visual Design
5 min
How Typography Shapes the Way We Experience Design
Typography is one of the most important tools in designing interfaces. It shapes how users…
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UI & Visual Design
5 min
Designing Success States: Examples and Tips
Have you ever thought about how impactful a simple success message can be? They might…
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