Psychology & Behaviour
7 min
The Sunk Cost Fallacy: Why we fear letting go of ideas
Have you ever defended a decision long past the point when you knew it wasn't…
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Understand how attention, memory and motivation shape the way people use products. Find examples of behavioural principles and the design choices they can inform.
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10 articles shown.
Psychology & Behaviour
9 min
The choice you never made. Designing for Default Bias in UX
"If you want to encourage a behaviour, make it the default." We know this works…
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Psychology & Behaviour
8 min
Intention vs outcome in UX design: Gulf of Evaluation and Gulf of Execution
There is a moment between wanting to do something and actually doing it. And another…
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Psychology & Behaviour
17 min
Dark Patterns Uncovered: A Critical Look at Deceptive Design Tactics
Let me begin by asking you this: Is a quick business win ever worth losing…
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Psychology & Behaviour
14 min
Designing for Lasting Impressions: The Peak‑End Rule
“We don’t choose between experiences, we choose between memories of experiences.” – Daniel Kahneman Think…
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Psychology & Behaviour
4 min
Make It Simple, Make It Work: The Speak-Easy Effect in Design
“People tend to prefer things that are easy to think about.” — Daniel Kahneman Every…
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Psychology & Behaviour
5 min
The Paradox of Choice: Why Choice Overload Ruins UX
What makes us abandon online shopping carts when there are too many options to compare?…
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Psychology & Behaviour
4 min
The Goal-Gradient Effect: A Secret to Motivating Users Through Design
I used to run at events. Whenever I spotted the finish line, I always found…
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Psychology & Behaviour
5 min
UX Psychology: The Zeigarnik Effect and How to Use It
Why do certain tasks linger in your mind long after you’ve put them down? What…
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Psychology & Behaviour
7 min
The Power of Loss Aversion in UX: Why the Fear of Losing Drives User Behaviour
If you were to enter a prize draw, would you go for a guaranteed take…
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