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Author: Aleksandra Smith

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Designing UX = designing prompts? Prompt engineering as the new UX skill
5 min 3
  • Blog

Designing UX = designing prompts? Prompt engineering as the new UX skill

  • Aleksandra Smith
  • 3 September 2025
AI is indiscriminate. It will respond to anything (vague, misaligned, incomplete )and return something that…
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Stop designing in the corner: From UX designer to business collaborator
9 min 0
  • Blog

Stop designing in the corner: From UX designer to business collaborator

  • Aleksandra Smith
  • 3 September 2025
You and I both know there’s a point in a project where the real decisions…
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Why “You are not the user” isn’t always true in UX
5 min 1
  • Blog

Why “You are not the user” isn’t always true in UX

  • Aleksandra Smith
  • 15 August 2025
“You are not the user” shaped how designers worked. It forced humility, removed ego, discouraged…
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Your hero = your selling point. How to get it right.
8 min 0
  • Blog

Your hero = your selling point. How to get it right.

  • Aleksandra Smith
  • 5 August 2025
What does your hero section communicate before a single word is consciously read? In less…
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The choice you never made. Designing for Default Bias in UX
9 min 0
  • Blog

The choice you never made. Designing for Default Bias in UX

  • Aleksandra Smith
  • 31 July 2025
“If you want to encourage a behaviour, make it the default.” We know this works…
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Design isn’t finished until it’s understood. How to use psychology to present your work with impact
9 min 0
  • Blog

Design isn’t finished until it’s understood. How to use psychology to present your work with impact

  • Aleksandra Smith
  • 31 July 2025
How do you think most design ideas fail? Is it poor execution? Is it a…
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Designing for a world where no one trusts anything anymore
9 min 0
  • Blog

Designing for a world where no one trusts anything anymore

  • Aleksandra Smith
  • 31 July 2025
Trust was always invisible. Until we lost it. It has always been present in UX.…
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Intention vs outcome in UX design: Gulf of Evaluation and Gulf of Execution
8 min 0
  • Blog

Intention vs outcome in UX design: Gulf of Evaluation and Gulf of Execution

  • Aleksandra Smith
  • 15 July 2025
There is a moment between wanting to do something and actually doing it. And another…
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Designing for a world where no one trusts anything anymore
9 min 0
  • Blog

Designing for a world where no one trusts anything anymore

  • Aleksandra Smith
  • 15 July 2025
Trust was always invisible. Until we lost it… It has always been present in UX.…
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What users want vs. what we often build: UX audits explained
10 min 0
  • Blog

What users want vs. what we often build: UX audits explained

  • Aleksandra Smith
  • 4 July 2025
hy do users drop off at the crucial moments? It is often down to the…
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