The Principle of Visual Hierarchy: Guiding the eye on the page so that it attends to different design elements in the order of their importance. – Nielsen Norman Group Visual hierarchy helps us direct users’ attention so they can focus on the most important elements in the correct order. Proper visual hierarchy improves usability, enhances user experience, and helps users […]
Where do users’ eyes go first when they open your site, and why? How do you direct their focus toward essential elements to encourage the actions you want them to take? Understanding how to guide user focus is key to successful design. It’s not easy, it requires careful thought and planning. But it’s necessary if you want your site to […]
“Users spend only 10-20 seconds on a page before deciding to leave.” — Nielsen Norman Group Those few seconds? Crucial. That’s why it’s imperative to make navigation as clear and straightforward as possible. When navigation labels or category names are unclear, users often end up clicking on the wrong option, only to realise it’s not what they wanted. Then comes […]
If you’re like me, nothing’s more frustrating than feeling overwhelmed by visuals competing for your attention when you open a site. That’s what cluttered design does—it overwhelms, making it impossible to focus on anything meaningful. As UX professionals, we know that every element serves a purpose and is probably there for a good reason. But how do we keep the […]
As simple as they seem, icons hold a significant role in shaping how users interact with an interface. Do you ask yourself these questions when creating one: Will it be understood? Is it memorable? Will different users interpret it correctly? 🤔 If yes, you’re on the right track. If not, that’s okay—this article will guide you through the process. Designing […]
Fonts are a key part of any design. Every project is a chance to choose and pair fonts in a way that feels natural in any given context. Many designers find this task tricky. But don’t worry! There are some handy guidelines you can follow to make things simpler. While you’ll need to trust your instincts too, the following tips […]
As 2024 wraps up, Figma remains the top choice for UI design. Now is the perfect time to reflect on how our workflows have shifted, largely thanks to Figma’s ever-growing plugin ecosystem. As designers, we’re often racing against deadlines and the small details we want to perfect can eat up a lot of our time. This often leaves us with […]
When we talk about SEO, the conversation often veers towards technical fixes—keywords, meta tags, backlinks. All that stuff matters, no doubt. But if you think about how search engines work today, the focus shifts. It’s less about optimising for algorithms and more about optimising for humans. A great user experience is what drives a high-ranking website. It keeps users engaged, […]
Recently, I stumbled upon a great interview by Felix Lee, Co-founder and CEO of ADPList. Felix sat down with the legendary Don Norman discussing 21st century design, evolution of design and problems within this industry. (Thanks, Felix, for the eye-opening interview with the expert!) 👠Amongst many other points raised during the interview, Don Norman—known for being the father of […]
Have you ever noticed how when you design something, initially it might seem quite solid and well-conceived, but the more times you have the opportunity to look at it with fresh eyes, the more you find every iteration actually makes it better? 🤔 Happens to all of us. One can very rarely say their design is “done” after the first […]
Sign up for the newsletter and never miss a post