When the AI hallucinates, whose mistake is it? It’s easy to point at the model. Easy to blame hallucinations on the complexity of LLMs, the training data, or the pace of AI research. But what if the failure isn’t just computational? What if the failure is procedural? What if it’s ours? We have inherited a powerful toolset capable of generating […]
AI is indiscriminate. It will respond to anything (vague, misaligned, incomplete )and return something that looks finished. We’ve been here before. We’ve seen wireframes built on assumptions and prototypes shipped without hypotheses. Now we’re watching the same happen with prompting. Vague instructions fed into AI are producing surface-level answers. The crux is in how we shape the conversation. If we […]
Trust was always invisible. Until we lost it. It has always been present in UX. Just quiet. We relied on it without naming it. A login form looked secure. A progress bar meant something was happening. A CTA didn’t feel like a trap. But then the internet changed. Content became infinite. Outputs became automated. The authors disappeared. Now we’re designing […]
Trust was always invisible. Until we lost it… It has always been present in UX. Just quiet. We relied on it without naming it. A login form looked secure. A progress bar meant something was happening. A CTA didn’t feel like a trap. But then the internet changed. Content became infinite. Outputs became automated. The authors disappeared. Now we’re designing […]
hy do users drop off at the crucial moments? It is often down to the fact that journeys get shaped around what is buildable rather than what is usable. The paths users take are too often reverse-engineered from either backend logic or business constraints. But a good UX audit interrogates their very existence. It asks who the design is really […]
UX research has never been a fixed discipline. But in 2025, it is being reshaped by simulation. Synthetic users, predictive journey modelling, and AI-based empathy mapping are present, functional, and, in some cases, already integrated into design cycles. Here’s everything you need to know about it: ⬇️ 📌 What’s Inside 🧠What synthetic users actually are and what they are not […]
Every so often, a new feature or product release prompts our industry to pause… Many of us would argue that Apple’s iOS 26 Liquid Glass update might be the latest example. An interface design that is as deliberate as it is divisive. So, let’s take a look at what’s unfolding in front of us. Translucency, motion, and fluidity are becoming […]
What is our role as designers when AI can do our job? If AI can design, build, (and ship) what’s left for us to shape? What happens to design when execution is no longer ours to own? Read on Medium➡️ Read on Substack➡️ 📌 What’s Inside 🧱 From creators to architects At its core, being a designer has always meant […]
If an AI tool can draft a full interface in 30 seconds, does that mean our design process should only take 30 seconds? The question is of course, rhetorical and the answer is a clear no. But let’s be honest: with AI tools now generating UIs faster than we can sip our morning coffee, there’s a lot to reflect on. […]
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