Synthetic Users: The Future of UX Research?

UX research has never been a fixed discipline. But in 2025, it is being reshaped by simulation. Synthetic users, predictive journey modelling, and AI-based empathy mapping are present, functional, and, in some cases, already integrated into design cycles. Here’s everything you need to know about it: ⬇️ 📌 What’s Inside 🧠What synthetic users actually are and what they are not […]