When AI designs (and delivers) for us, what do we still own?

What is our role as designers when AI can do our job? If AI can design, build, (and ship) what’s left for us to shape? What happens to design when execution is no longer ours to own? Read on Medium➡️ Read on Substack➡️ 📌 What’s Inside 🧱 From creators to architects At its core, being a designer has always meant […]

Communication: Your Secret UX Weapon

We often hear that good design is invisible. But should your rationale be invisible, too? Should your strategy be hidden behind file links and Figma layers? How much time do we spend articulating the reasoning behind our choices? How often do we pause to ensure that teams, stakeholders, and users alike understand our intent? No matter how brilliant your UX […]

Designing Better Buttons: A Complete Guide to Button Labels

The text on a button can often be the deciding factor between a user taking action or abandoning the flow entirely. So, when you’re looking at buttons, what drives you to click them? Sure, many of you might say it’s about how the button looks, but more often than not, and whether we realise it or not, it’s the label […]

UX Psychology: The Zeigarnik Effect and How to Use It

Why do certain tasks linger in your mind long after you’ve put them down? What makes unfinished business so hard to forget? Am I the only one who keeps a mental record of unticked tasks? Probably not. Psychology suggests that we all have this tendency, known as the Zeigarnik Effect. It’s a powerful psychological insight that shows how our brains […]

How to Make Your Mark as a UX Designer in 2025

UX design is bursting at the seams. The field has exploded in recent years, with designers pouring in from all directions. It’s crowded, competitive, and staying on the radar feels like a never-ending uphill climb. 🌄 Companies expect more. They’re not just looking for someone who can whip up pretty interfaces. They’re hunting for designers who can decode user behaviour, […]

Your Short and Practical Guide to the Double Diamond Process

Hey there, welcome back! 👋 Wherever you are in your design journey, you’ve probably heard of the Double Diamond process. It’s a solid framework to keep your projects on track and lead you to actionable solutions. It’s simple, clear, and effective for solving complex design problems. Today, I’ll cover what it’s about, how to use it in your projects, and […]

10 Must-Read UX Design Resources to Kickstart 2025

UX is always evolving. Each year brings new challenges, trends, and opportunities. ✨ We need to keep learning, experimenting, and staying curious to stay ahead. But let’s face it—finding the right resources can be overwhelming. So, I’ve done the heavy lifting for you. ✨ Here’s a curated list of articles, videos, and guides from this year, to spark fresh ideas […]

Visual Hierarchy: Style and Texture

Welcome Back! 👋 This week, we’re exploring the impact of style and texture on visual hierarchy in design. But if you’re pressed for time, check out this quick video summary below: In the last post, we explored whitespace and how it shapes visual hierarchy. Today, let’s shift gears and talk about style and texture. At first glance, these might seem […]