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Why “You are not the user” isn’t always true in UX
5 min 0
  • Blog

Why “You are not the user” isn’t always true in UX

  • Aleksandra Smith
  • 15 August 2025
“You are not the user” shaped how designers worked. It forced humility, removed ego, discouraged…
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Your hero = your selling point. How to get it right.
8 min 0
  • Blog

Your hero = your selling point. How to get it right.

  • Aleksandra Smith
  • 5 August 2025
What does your hero section communicate before a single word is consciously read? In less…
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The choice you never made. Designing for Default Bias in UX
9 min 0
  • Blog

The choice you never made. Designing for Default Bias in UX

  • Aleksandra Smith
  • 31 July 2025
“If you want to encourage a behaviour, make it the default.” We know this works…
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When AI designs (and delivers) for us, what do we still own?
3 min 0
  • Blog

When AI designs (and delivers) for us, what do we still own?

  • Aleksandra Smith
  • 16 June 2025
What is our role as designers when AI can do our job? If AI can…
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Communication: Your Secret UX Weapon
11 min 0
  • Blog

Communication: Your Secret UX Weapon

  • Aleksandra Smith
  • 26 May 2025
We often hear that good design is invisible. But should your rationale be invisible, too?…
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AI in UX: Are Designers Still in Control? (Top Prompt-to-UI Tools)
9 min 0
  • Blog

AI in UX: Are Designers Still in Control? (Top Prompt-to-UI Tools)

  • Aleksandra Smith
  • 26 May 2025
If an AI tool can draft a full interface in 30 seconds, does that mean…
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Designing Better Buttons: A Complete Guide to Button Labels
10 min 0
  • Blog

Designing Better Buttons: A Complete Guide to Button Labels

  • Aleksandra Smith
  • 1 April 2025
The text on a button can often be the deciding factor between a user taking…
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UX Psychology: The Zeigarnik Effect and How to Use It
5 min 0
  • Blog

UX Psychology: The Zeigarnik Effect and How to Use It

  • Aleksandra Smith
  • 11 February 2025
Why do certain tasks linger in your mind long after you’ve put them down? What…
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How to Make Your Mark as a UX Designer in 2025
9 min 0
  • Blog

How to Make Your Mark as a UX Designer in 2025

  • Aleksandra Smith
  • 17 January 2025
UX design is bursting at the seams. The field has exploded in recent years, with…
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Your Short and Practical Guide to the Double Diamond Process
5 min 0
  • Blog

Your Short and Practical Guide to the Double Diamond Process

  • Aleksandra Smith
  • 15 January 2025
Hey there, welcome back! 👋 Wherever you are in your design journey, you’ve probably heard…
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