On an average web page, people read at most 28% of the words — 20% is more likely. Instead of consuming every line, users often scan in a pattern that resembles the letter “F.” This was first observed by the Nielsen Norman Group in eye-tracking studies back in 2006. If you design or write content for the web, it’s a peek into your […]
Why is it that we feel so attached to things we’ve put effort into? Imagine this for a second. You spent hours curating a playlist, or a digital photo album, or even a game character you customised to perfection. Now, someone asked you to give it up—or worse, start from scratch. How would you feel? Well, this exact thing happened […]
“If you think good design is expensive, you should look at the cost of bad design.” — Dr Ralf Speth, Chief Executive Officer, Jaguar Land Rover A lot of the time, the real deciding factor between a business succeeding or failing comes down to User Experience. Digital products can make a massive impact on business growth. When user-centered design is […]
From the time you were about 7 months old, you likely began developing a preference for symmetry, which would have been firmly established by the time you reached 12 months of age. (NCBI) Did you know that? 🤔❔ I didn’t. It’s fascinating, isn’t it? This natural attraction to symmetry is something we carry with us throughout life, and it plays […]
UX is always evolving. Each year brings new challenges, trends, and opportunities. ✨ We need to keep learning, experimenting, and staying curious to stay ahead. But let’s face it—finding the right resources can be overwhelming. So, I’ve done the heavy lifting for you. ✨ Here’s a curated list of articles, videos, and guides from this year, to spark fresh ideas […]
Welcome Back! 👋 I’ve been thinking a lot lately about something I learned while studying art at university. One of the key lessons our professors always stressed was the power of repetition. Regardless of where it appeared, in repeated brushstrokes in a painting, themes in music, or movements in dance, we were taught to recognise repetition and understand how it […]
“Users spend only 10-20 seconds on a page before deciding to leave.” — Nielsen Norman Group Those few seconds? Crucial. That’s why it’s imperative to make navigation as clear and straightforward as possible. When navigation labels or category names are unclear, users often end up clicking on the wrong option, only to realise it’s not what they wanted. Then comes […]
As 2024 wraps up, Figma remains the top choice for UI design. Now is the perfect time to reflect on how our workflows have shifted, largely thanks to Figma’s ever-growing plugin ecosystem. As designers, we’re often racing against deadlines and the small details we want to perfect can eat up a lot of our time. This often leaves us with […]
When we talk about SEO, the conversation often veers towards technical fixes—keywords, meta tags, backlinks. All that stuff matters, no doubt. But if you think about how search engines work today, the focus shifts. It’s less about optimising for algorithms and more about optimising for humans. A great user experience is what drives a high-ranking website. It keeps users engaged, […]
Have you ever noticed how when you design something, initially it might seem quite solid and well-conceived, but the more times you have the opportunity to look at it with fresh eyes, the more you find every iteration actually makes it better? 🤔 Happens to all of us. One can very rarely say their design is “done” after the first […]
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