Welcome Back! 👋 This week, we’re exploring the impact of style and texture on visual hierarchy in design. But if you’re pressed for time, check out this quick video summary below: In the last post, we explored whitespace and how it shapes visual hierarchy. Today, let’s shift gears and talk about style and texture. At first glance, these might seem […]
Welcome back! 👋 In our last discussion, we looked at grouping elements and the Gestalt principles of proximity, similarity, and common region. We explored how these principles impact visual hierarchy within a design. Today, we’re exploring why certain elements stand out visually from the other, what makes us notice them more and what roles colour and contrast play in driving […]
The Principle of Visual Hierarchy: Guiding the eye on the page so that it attends to different design elements in the order of their importance. – Nielsen Norman Group Visual hierarchy helps us direct users’ attention so they can focus on the most important elements in the correct order. Proper visual hierarchy improves usability, enhances user experience, and helps users […]
Where do users’ eyes go first when they open your site, and why? How do you direct their focus toward essential elements to encourage the actions you want them to take? Understanding how to guide user focus is key to successful design. It’s not easy, it requires careful thought and planning. But it’s necessary if you want your site to […]
“Users spend only 10-20 seconds on a page before deciding to leave.” — Nielsen Norman Group Those few seconds? Crucial. That’s why it’s imperative to make navigation as clear and straightforward as possible. When navigation labels or category names are unclear, users often end up clicking on the wrong option, only to realise it’s not what they wanted. Then comes […]
If you’re like me, nothing’s more frustrating than feeling overwhelmed by visuals competing for your attention when you open a site. That’s what cluttered design does—it overwhelms, making it impossible to focus on anything meaningful. As UX professionals, we know that every element serves a purpose and is probably there for a good reason. But how do we keep the […]
As 2024 wraps up, Figma remains the top choice for UI design. Now is the perfect time to reflect on how our workflows have shifted, largely thanks to Figma’s ever-growing plugin ecosystem. As designers, we’re often racing against deadlines and the small details we want to perfect can eat up a lot of our time. This often leaves us with […]
Have you ever noticed how when you design something, initially it might seem quite solid and well-conceived, but the more times you have the opportunity to look at it with fresh eyes, the more you find every iteration actually makes it better? 🤔 Happens to all of us. One can very rarely say their design is “done” after the first […]
When designing interfaces, we often face the critical conundrum of whether to hide features or disable them. This can often be a tricky decision, as it ultimately shapes how users interact with our designs, impacts usability, and contributes to the overall clarity of the interface. The answer often lies in striking the perfect balance between functionality and clarity. We must […]
Wouldn’t it be nice to open your banking app and feel a sense of calm and control instead of the usual dread? This is the magic of incorporating psychology into financial UX design. Banks and fintech companies are in fierce competition to outdo each other with innovative features. Users, having experienced the convenience of top-notch products in other domains, now […]
Sign up for the newsletter and never miss a post