When Airbnb redesigned their interface in 2014, one of the standout improvements was their approach to typography. They introduced a custom typeface, “Airbnb Cereal,” and adjusted kerning and leading to enhance readability across various devices. This attention to typographic detail played a significant role in improving the overall user experience, making information easier to digest and navigate . Similarly, in […]
Dark mode, a popular feature in modern digital interfaces, often sparks debates about its necessity and effectiveness. While many users prefer dark mode, truly understanding its impact on user satisfaction and behaviour requires a nuanced approach. This article explores the reasons why users are drawn to dark mode, the psychological and research-based factors behind its use, potential challenges, and best […]
The way we interact with digital devices is continuously being refined and enhanced. One of the most intriguing advancements in this realm is the integration of haptic feedback. This technology, which adds a tactile dimension to digital interactions, is revolutionising user experience design. By creating more immersive and intuitive interfaces, haptic feedback is poised to become a cornerstone of modern […]
As UX professionals we strive not just for usability but for experiences that venture beyond functionality and resonate on a deeper emotional level. This is where the concept of delight takes centre stage. Delight is that spark of joy or satisfaction that elevates user interaction from the mundane to the truly engaging. But delight isn’t a singular entity; it can […]
The smartphone revolution has fundamentally reshaped how we consume information and interact with the digital world. Unlike expansive desktops with precise mouse clicks, mobile interfaces must cater to a single, dominant input: the thumb. This ergonomic reality has a profound impact on design decisions, influencing everything from button placement to information hierarchy. In this context, bottom navigation emerges as a […]
Empty states, once relegated to the realm of afterthoughts in the realm of UX design, have undergone a reevaluation. Now recognised as critical touchpoints within the user journey, these seemingly blank spaces hold immense power to shape user perception and behaviour. Scientific research across various disciplines informs our understanding of how empty states can influence us. Studies in Gestalt psychology […]
We’ve all experienced the focused intensity of tackling an online task, fingers flying across the keyboard in pursuit of swift completion. Then, it hits you: a glaring error message. Confusion sets in – a typo on your end, a system hiccup, or some cryptic code only machines understand? Error messages can make or break a user’s experience. In fact, a […]
In the ever-evolving landscape of technology and human interaction, design plays a crucial role in shaping our experiences. Don Norman, a renowned design critic and cognitive scientist, offers a compelling perspective on what truly sets exceptional design apart. His theory of “invisible design” delves beyond aesthetics and functionality, proposing that the most successful designs fade into the background, becoming effortless […]
In UX, we obsess over user flows, wireframes, and metrics, sometimes losing sight of a fundamental human truth: we all respond to stories. Ultimately, it’s storytelling that breathes life into design. When we design without the narrative, we risk creating experiences that feel mechanical, not human. We spend days obsessing over pixel-perfect interfaces and meticulously mapping user journeys, only to […]
The digital age has revolutionised the way we live, work, and interact with the world around us. From online shopping to remote working, information access to social connection, the internet has become an integral part of our daily lives. However, this digital revolution hasn’t been equally accessible to all. A significant portion of the population faces barriers that exclude them […]
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