hy do users drop off at the crucial moments? It is often down to the fact that journeys get shaped around what is buildable rather than what is usable. The paths users take are too often reverse-engineered from either backend logic or business constraints. But a good UX audit interrogates their very existence. It asks who the design is really […]
UX research has never been a fixed discipline. But in 2025, it is being reshaped by simulation. Synthetic users, predictive journey modelling, and AI-based empathy mapping are present, functional, and, in some cases, already integrated into design cycles. Here’s everything you need to know about it: ⬇️ 📌 What’s Inside 🧠What synthetic users actually are and what they are not […]
Every so often, a new feature or product release prompts our industry to pause… Many of us would argue that Apple’s iOS 26 Liquid Glass update might be the latest example. An interface design that is as deliberate as it is divisive. So, let’s take a look at what’s unfolding in front of us. Translucency, motion, and fluidity are becoming […]
What is our role as designers when AI can do our job? If AI can design, build, (and ship) what’s left for us to shape? What happens to design when execution is no longer ours to own? Read on Medium➡️ Read on Substack➡️ 📌 What’s Inside 🧱 From creators to architects At its core, being a designer has always meant […]
How clearly should a product speak when asking a user to let something go? If a single click can erase hours of effort, what does ethical interface design demand in that moment? Should the system echo the seriousness of the action or leave the user navigating a void of uncertainty? It’s a moment of hesitation where every word, label, and […]
Read on Medium 🅼➡️ Users crave clarity. Not just feedback, but meaningful feedback. That means the purpose of a confirmation message is not to exist, but to communicate what happened, why it matters, and what’s next, if anything. As NNG reminds us: “[…] provide response options that summarize what will happen for each possible response” Simple concept, yet, we often […]
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