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Intention vs outcome in UX design: Gulf of Evaluation and Gulf of Execution
8 min 0
  • Blog

Intention vs outcome in UX design: Gulf of Evaluation and Gulf of Execution

  • Aleksandra Smith
  • 15 July 2025
There is a moment between wanting to do something and actually doing it. And another…
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Designing for a world where no one trusts anything anymore
9 min 0
  • Blog

Designing for a world where no one trusts anything anymore

  • Aleksandra Smith
  • 15 July 2025
Trust was always invisible. Until we lost it… It has always been present in UX.…
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What users want vs. what we often build: UX audits explained
10 min 0
  • Blog

What users want vs. what we often build: UX audits explained

  • Aleksandra Smith
  • 4 July 2025
hy do users drop off at the crucial moments? It is often down to the…
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Synthetic Users: The Future of UX Research?
9 min 0
  • Blog

Synthetic Users: The Future of UX Research?

  • Aleksandra Smith
  • 4 July 2025
UX research has never been a fixed discipline. But in 2025, it is being reshaped…
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Surface-first…user-last? What is the future of UX in the age of Liquid Glass?
9 min 0
  • Blog

Surface-first…user-last? What is the future of UX in the age of Liquid Glass?

  • Aleksandra Smith
  • 18 June 2025
Every so often, a new feature or product release prompts our industry to pause… Many…
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When AI designs (and delivers) for us, what do we still own?
3 min 0
  • Blog

When AI designs (and delivers) for us, what do we still own?

  • Aleksandra Smith
  • 16 June 2025
What is our role as designers when AI can do our job? If AI can…
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Critical confirmation: The language and logic of destructive modals
9 min 0
  • Blog

Critical confirmation: The language and logic of destructive modals

  • Aleksandra Smith
  • 16 June 2025
How clearly should a product speak when asking a user to let something go? If…
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Designing Success (Part 2): Do’s, Don’ts, and Use Cases of Confirmation Patterns
9 min 3
  • Blog

Designing Success (Part 2): Do’s, Don’ts, and Use Cases of Confirmation Patterns

  • Aleksandra Smith
  • 28 May 2025
Read on Medium 🅼➡️ Users crave clarity. Not just feedback, but meaningful feedback. That means…
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