The Goal-Gradient Effect: A Secret to Motivating Users Through Design

I used to run at events. Whenever I spotted the finish line, I always found this weird burst of speed. My legs would push harder, faster, like I had fuel left I didn’t know about. I never really questioned it, until recently. Turns out, that feeling has a name. And it applies to UX too. It’s called the Goal-Gradient Effect. […]