You are shipping AI hallucinations. Here’s how to stop.

When the AI hallucinates, whose mistake is it? It’s easy to point at the model. Easy to blame hallucinations on the complexity of LLMs, the training data, or the pace of AI research. But what if the failure isn’t just computational? What if the failure is procedural? What if it’s ours? We have inherited a powerful toolset capable of generating […]

Designing UX = designing prompts? Prompt engineering as the new UX skill

AI is indiscriminate. It will respond to anything (vague, misaligned, incomplete )and return something that looks finished. We’ve been here before. We’ve seen wireframes built on assumptions and prototypes shipped without hypotheses. Now we’re watching the same happen with prompting. Vague instructions fed into AI are producing surface-level answers. The crux is in how we shape the conversation. If we […]