I used to run at events. Whenever I spotted the finish line, I always found this weird burst of speed. My legs would push harder, faster, like I had fuel left I didn’t know about. I never really questioned it, until recently. Turns out, that feeling has a name. And it applies to UX too. It’s called the Goal-Gradient Effect. […]
If you were to enter a prize draw, would you go for a guaranteed take of £900 or a 90% chance at winning £1000 (with a 10% chance of winning nothing)? Most people would choose the first option, opting for a guaranteed win rather than risking it all for a chance at more (even when the odds of losing are […]
Why is it that we feel so attached to things we’ve put effort into? Imagine this for a second. You spent hours curating a playlist, or a digital photo album, or even a game character you customised to perfection. Now, someone asked you to give it up—or worse, start from scratch. How would you feel? Well, this exact thing happened […]
“If you think good design is expensive, you should look at the cost of bad design.” — Dr Ralf Speth, Chief Executive Officer, Jaguar Land Rover A lot of the time, the real deciding factor between a business succeeding or failing comes down to User Experience. Digital products can make a massive impact on business growth. When user-centered design is […]
UX design is bursting at the seams. The field has exploded in recent years, with designers pouring in from all directions. It’s crowded, competitive, and staying on the radar feels like a never-ending uphill climb. 🌄 Companies expect more. They’re not just looking for someone who can whip up pretty interfaces. They’re hunting for designers who can decode user behaviour, […]
Hey there, welcome back! 👋 Wherever you are in your design journey, you’ve probably heard of the Double Diamond process. It’s a solid framework to keep your projects on track and lead you to actionable solutions. It’s simple, clear, and effective for solving complex design problems. Today, I’ll cover what it’s about, how to use it in your projects, and […]
From the time you were about 7 months old, you likely began developing a preference for symmetry, which would have been firmly established by the time you reached 12 months of age. (NCBI) Did you know that? 🤔❔ I didn’t. It’s fascinating, isn’t it? This natural attraction to symmetry is something we carry with us throughout life, and it plays […]
UX is always evolving. Each year brings new challenges, trends, and opportunities. ✨ We need to keep learning, experimenting, and staying curious to stay ahead. But let’s face it—finding the right resources can be overwhelming. So, I’ve done the heavy lifting for you. ✨ Here’s a curated list of articles, videos, and guides from this year, to spark fresh ideas […]
Welcome Back! 👋 I’ve been thinking a lot lately about something I learned while studying art at university. One of the key lessons our professors always stressed was the power of repetition. Regardless of where it appeared, in repeated brushstrokes in a painting, themes in music, or movements in dance, we were taught to recognise repetition and understand how it […]
Welcome back! 👋 In our last discussion, we looked at grouping elements and the Gestalt principles of proximity, similarity, and common region. We explored how these principles impact visual hierarchy within a design. Today, we’re exploring why certain elements stand out visually from the other, what makes us notice them more and what roles colour and contrast play in driving […]
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