Hey there, welcome back! 👋 Wherever you are in your design journey, you’ve probably heard of the Double Diamond process. It’s a solid framework to keep your projects on track and lead you to actionable solutions. It’s simple, clear, and effective for solving complex design problems. Today, I’ll cover what it’s about, how to use it in your projects, and […]
From the time you were about 7 months old, you likely began developing a preference for symmetry, which would have been firmly established by the time you reached 12 months of age. (NCBI) Did you know that? 🤔❔ I didn’t. It’s fascinating, isn’t it? This natural attraction to symmetry is something we carry with us throughout life, and it plays […]
UX is always evolving. Each year brings new challenges, trends, and opportunities. ✨ We need to keep learning, experimenting, and staying curious to stay ahead. But let’s face it—finding the right resources can be overwhelming. So, I’ve done the heavy lifting for you. ✨ Here’s a curated list of articles, videos, and guides from this year, to spark fresh ideas […]
Welcome Back! 👋 I’ve been thinking a lot lately about something I learned while studying art at university. One of the key lessons our professors always stressed was the power of repetition. Regardless of where it appeared, in repeated brushstrokes in a painting, themes in music, or movements in dance, we were taught to recognise repetition and understand how it […]
Welcome back! 👋 In our last discussion, we looked at grouping elements and the Gestalt principles of proximity, similarity, and common region. We explored how these principles impact visual hierarchy within a design. Today, we’re exploring why certain elements stand out visually from the other, what makes us notice them more and what roles colour and contrast play in driving […]
Where do users’ eyes go first when they open your site, and why? How do you direct their focus toward essential elements to encourage the actions you want them to take? Understanding how to guide user focus is key to successful design. It’s not easy, it requires careful thought and planning. But it’s necessary if you want your site to […]
“Users spend only 10-20 seconds on a page before deciding to leave.” — Nielsen Norman Group Those few seconds? Crucial. That’s why it’s imperative to make navigation as clear and straightforward as possible. When navigation labels or category names are unclear, users often end up clicking on the wrong option, only to realise it’s not what they wanted. Then comes […]
If you’re like me, nothing’s more frustrating than feeling overwhelmed by visuals competing for your attention when you open a site. That’s what cluttered design does—it overwhelms, making it impossible to focus on anything meaningful. As UX professionals, we know that every element serves a purpose and is probably there for a good reason. But how do we keep the […]
Fonts are a key part of any design. Every project is a chance to choose and pair fonts in a way that feels natural in any given context. Many designers find this task tricky. But don’t worry! There are some handy guidelines you can follow to make things simpler. While you’ll need to trust your instincts too, the following tips […]
Have you ever noticed how when you design something, initially it might seem quite solid and well-conceived, but the more times you have the opportunity to look at it with fresh eyes, the more you find every iteration actually makes it better? 🤔 Happens to all of us. One can very rarely say their design is “done” after the first […]
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