Where do users’ eyes go first when they open your site, and why? How do you direct their focus toward essential elements to encourage the actions you want them to take? Understanding how to guide user focus is key to successful design. It’s not easy, it requires careful thought and planning. But it’s necessary if you want your site to […]
“Users spend only 10-20 seconds on a page before deciding to leave.” — Nielsen Norman Group Those few seconds? Crucial. That’s why it’s imperative to make navigation as clear and straightforward as possible. When navigation labels or category names are unclear, users often end up clicking on the wrong option, only to realise it’s not what they wanted. Then comes […]
If you’re like me, nothing’s more frustrating than feeling overwhelmed by visuals competing for your attention when you open a site. That’s what cluttered design does—it overwhelms, making it impossible to focus on anything meaningful. As UX professionals, we know that every element serves a purpose and is probably there for a good reason. But how do we keep the […]
Fonts are a key part of any design. Every project is a chance to choose and pair fonts in a way that feels natural in any given context. Many designers find this task tricky. But don’t worry! There are some handy guidelines you can follow to make things simpler. While you’ll need to trust your instincts too, the following tips […]
Have you ever noticed how when you design something, initially it might seem quite solid and well-conceived, but the more times you have the opportunity to look at it with fresh eyes, the more you find every iteration actually makes it better? 🤔 Happens to all of us. One can very rarely say their design is “done” after the first […]
We live in a world saturated with information, where there’s very little breathing space and a lot of cognitive overload anywhere we go, including digital space. In our digital interactions, minimalist design thus offers a refreshing getaway: the chance of smooth and enjoyable interactions, without being overwhelmed. Think about it, the digital world today is becoming increasingly complex. We are […]
When designing interfaces, we often face the critical conundrum of whether to hide features or disable them. This can often be a tricky decision, as it ultimately shapes how users interact with our designs, impacts usability, and contributes to the overall clarity of the interface. The answer often lies in striking the perfect balance between functionality and clarity. We must […]
Wouldn’t it be nice to open your banking app and feel a sense of calm and control instead of the usual dread? This is the magic of incorporating psychology into financial UX design. Banks and fintech companies are in fierce competition to outdo each other with innovative features. Users, having experienced the convenience of top-notch products in other domains, now […]
When Airbnb redesigned their interface in 2014, one of the standout improvements was their approach to typography. They introduced a custom typeface, “Airbnb Cereal,” and adjusted kerning and leading to enhance readability across various devices. This attention to typographic detail played a significant role in improving the overall user experience, making information easier to digest and navigate . Similarly, in […]
The way we interact with digital devices is continuously being refined and enhanced. One of the most intriguing advancements in this realm is the integration of haptic feedback. This technology, which adds a tactile dimension to digital interactions, is revolutionising user experience design. By creating more immersive and intuitive interfaces, haptic feedback is poised to become a cornerstone of modern […]
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