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Why “You are not the user” isn’t always true in UX
5 min 0
  • Blog

Why “You are not the user” isn’t always true in UX

  • Aleksandra Smith
  • 15 August 2025
“You are not the user” shaped how designers worked. It forced humility, removed ego, discouraged…
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Your hero = your selling point. How to get it right.
8 min 0
  • Blog

Your hero = your selling point. How to get it right.

  • Aleksandra Smith
  • 5 August 2025
What does your hero section communicate before a single word is consciously read? In less…
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The choice you never made. Designing for Default Bias in UX
9 min 0
  • Blog

The choice you never made. Designing for Default Bias in UX

  • Aleksandra Smith
  • 31 July 2025
“If you want to encourage a behaviour, make it the default.” We know this works…
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Designing for a world where no one trusts anything anymore
9 min 0
  • Blog

Designing for a world where no one trusts anything anymore

  • Aleksandra Smith
  • 31 July 2025
Trust was always invisible. Until we lost it. It has always been present in UX.…
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When AI designs (and delivers) for us, what do we still own?
3 min 0
  • Blog

When AI designs (and delivers) for us, what do we still own?

  • Aleksandra Smith
  • 16 June 2025
What is our role as designers when AI can do our job? If AI can…
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Critical confirmation: The language and logic of destructive modals
9 min 0
  • Blog

Critical confirmation: The language and logic of destructive modals

  • Aleksandra Smith
  • 16 June 2025
How clearly should a product speak when asking a user to let something go? If…
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Designing Success (Part 2): Do’s, Don’ts, and Use Cases of Confirmation Patterns
9 min 3
  • Blog

Designing Success (Part 2): Do’s, Don’ts, and Use Cases of Confirmation Patterns

  • Aleksandra Smith
  • 28 May 2025
Read on Medium 🅼➡️ Users crave clarity. Not just feedback, but meaningful feedback. That means…
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Communication: Your Secret UX Weapon
11 min 0
  • Blog

Communication: Your Secret UX Weapon

  • Aleksandra Smith
  • 26 May 2025
We often hear that good design is invisible. But should your rationale be invisible, too?…
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Dark Patterns Uncovered (Part 2): Ethics, Transparency, and User Trust
9 min 0
  • Blog

Dark Patterns Uncovered (Part 2): Ethics, Transparency, and User Trust

  • Aleksandra Smith
  • 7 May 2025
“When profit is at stake, content and interaction designers put ethics aside all too often.…
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Dark Patterns Uncovered: A Critical Look at Deceptive Design Tactics
4 min 2
  • Blog

Dark Patterns Uncovered: A Critical Look at Deceptive Design Tactics

  • Aleksandra Smith
  • 27 April 2025
Let me begin by asking you this: Is a quick business win ever worth losing…
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