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The AI “bubble” discussions and the next chapter of UX design
6 min 0
  • Blog

The AI “bubble” discussions and the next chapter of UX design

  • Aleksandra Smith
  • 11 November 2025
Is the AI bubble really poised to burst? Critics point to the astronomical investments from…
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When disabled buttons become a UX problem
7 min 2
  • Blog

When disabled buttons become a UX problem

  • Aleksandra Smith
  • 4 November 2025
“I just couldn’t take it anymore. ‘I put an affordance there,’ a participant would say……
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The subtle power of “Maybe Later” in Design
7 min 1
  • Blog

The subtle power of “Maybe Later” in Design

  • Aleksandra Smith
  • 29 October 2025
We’ve become experts at demanding things NOW. Sign up now. Subscribe now. Enable notifications now. Create…
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The Sunk Cost Fallacy: Why we fear letting go of ideas
7 min 0
  • Blog

The Sunk Cost Fallacy: Why we fear letting go of ideas

  • Aleksandra Smith
  • 23 October 2025
Have you ever defended a decision long past the point when you knew it wasn’t…
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Do dropdown menus still belong in modern UX?
4 min 0
  • Blog

Do dropdown menus still belong in modern UX?

  • Aleksandra Smith
  • 23 October 2025
Dropdown menus are one of the most widely used interface patterns. They’ve earned their popularity…
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Why “You are not the user” isn’t always true in UX
5 min 1
  • Blog

Why “You are not the user” isn’t always true in UX

  • Aleksandra Smith
  • 15 August 2025
“You are not the user” shaped how designers worked. It forced humility, removed ego, discouraged…
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Your hero is your selling point. How to get it right.
8 min 0
  • Blog

Your hero is your selling point. How to get it right.

  • Aleksandra Smith
  • 5 August 2025
What does your hero section communicate before a single word is consciously read? In less…
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The choice you never made. Designing for Default Bias in UX
9 min 0
  • Blog

The choice you never made. Designing for Default Bias in UX

  • Aleksandra Smith
  • 31 July 2025
“If you want to encourage a behaviour, make it the default.” We know this works…
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Designing for a sceptical world
9 min 1
  • Blog

Designing for a sceptical world

  • Aleksandra Smith
  • 31 July 2025
Trust was always invisible. Until we lost it. It has always been present in UX.…
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When AI designs, what do we still own?
9 min 0
  • Blog

When AI designs, what do we still own?

  • Aleksandra Smith
  • 16 June 2025
What is our role as designers when AI can do our job? If AI can…
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