We often hear that good design is invisible. But should your rationale be invisible, too? Should your strategy be hidden behind file links and Figma layers? How much time do we spend articulating the reasoning behind our choices? How often do we pause to ensure that teams, stakeholders, and users alike understand our intent? No matter how brilliant your UX […]
UX design is bursting at the seams. The field has exploded in recent years, with designers pouring in from all directions. It’s crowded, competitive, and staying on the radar feels like a never-ending uphill climb. 🌄 Companies expect more. They’re not just looking for someone who can whip up pretty interfaces. They’re hunting for designers who can decode user behaviour, […]
The Principle of Visual Hierarchy: Guiding the eye on the page so that it attends to different design elements in the order of their importance. – Nielsen Norman Group Visual hierarchy helps us direct users’ attention so they can focus on the most important elements in the correct order. Proper visual hierarchy improves usability, enhances user experience, and helps users […]
When designing interfaces, we often face the critical conundrum of whether to hide features or disable them. This can often be a tricky decision, as it ultimately shapes how users interact with our designs, impacts usability, and contributes to the overall clarity of the interface. The answer often lies in striking the perfect balance between functionality and clarity. We must […]
Dark mode, a popular feature in modern digital interfaces, often sparks debates about its necessity and effectiveness. While many users prefer dark mode, truly understanding its impact on user satisfaction and behaviour requires a nuanced approach. This article explores the reasons why users are drawn to dark mode, the psychological and research-based factors behind its use, potential challenges, and best […]
The way we interact with digital devices is continuously being refined and enhanced. One of the most intriguing advancements in this realm is the integration of haptic feedback. This technology, which adds a tactile dimension to digital interactions, is revolutionising user experience design. By creating more immersive and intuitive interfaces, haptic feedback is poised to become a cornerstone of modern […]
As UX professionals we strive not just for usability but for experiences that venture beyond functionality and resonate on a deeper emotional level. This is where the concept of delight takes centre stage. Delight is that spark of joy or satisfaction that elevates user interaction from the mundane to the truly engaging. But delight isn’t a singular entity; it can […]
Empty states, once relegated to the realm of afterthoughts in the realm of UX design, have undergone a reevaluation. Now recognised as critical touchpoints within the user journey, these seemingly blank spaces hold immense power to shape user perception and behaviour. Scientific research across various disciplines informs our understanding of how empty states can influence us. Studies in Gestalt psychology […]
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