Minimalist Design: A Pathway to Clarity and Function

We live in a world saturated with information, where there’s very little breathing space and a lot of cognitive overload anywhere we go, including digital space. In our digital interactions, minimalist design thus offers a refreshing getaway: the chance of smooth and enjoyable interactions, without being overwhelmed. Think about it, the digital world today is becoming increasingly complex. We are […]

To Hide or Not To Hide? Hiding vs Disabling Features

When designing interfaces, we often face the critical conundrum of whether to hide features or disable them. This can often be a tricky decision, as it ultimately shapes how users interact with our designs, impacts usability, and contributes to the overall clarity of the interface. The answer often lies in striking the perfect balance between functionality and clarity. We must […]

Essential Techniques for Kerning and Leading

When Airbnb redesigned their interface in 2014, one of the standout improvements was their approach to typography. They introduced a custom typeface, “Airbnb Cereal,” and adjusted kerning and leading to enhance readability across various devices. This attention to typographic detail played a significant role in improving the overall user experience, making information easier to digest and navigate . Similarly, in […]

The Psychology of Empty States and Why They Matter

Empty states, once relegated to the realm of afterthoughts in the realm of UX design, have undergone a reevaluation.  Now recognised as critical touchpoints within the user journey, these seemingly blank spaces hold immense power to shape user perception and behaviour.   Scientific research across various disciplines informs our understanding of how empty states can influence us.  Studies in Gestalt psychology […]