How clearly should a product speak when asking a user to let something go? If a single click can erase hours of effort, what does ethical interface design demand in that moment? Should the system echo the seriousness of the action or leave the user navigating a void of uncertainty? It’s a moment of hesitation where every word, label, and […]
Humans are natural completionists. We open loops, and we look for ways to close them. It’s how our brains make sense of the world. In UX, every interaction is a loop: The user takes an action. The system responds. When it works, the user knows what happened and walks off satisfied of having completed a task. When it doesn’t work, that’s […]
We often hear that good design is invisible. But should your rationale be invisible, too? Should your strategy be hidden behind file links and Figma layers? How much time do we spend articulating the reasoning behind our choices? How often do we pause to ensure that teams, stakeholders, and users alike understand our intent? No matter how brilliant your UX […]
If an AI tool can draft a full interface in 30 seconds, does that mean our design process should only take 30 seconds? The question is of course, rhetorical and the answer is a clear no. But let’s be honest: with AI tools now generating UIs faster than we can sip our morning coffee, there’s a lot to reflect on. […]
On an average web page, people read at most 28% of the words — 20% is more likely. Instead of consuming every line, users often scan in a pattern that resembles the letter “F.” This was first observed by the Nielsen Norman Group in eye-tracking studies back in 2006. If you design or write content for the web, it’s a peek into your […]
“To err is human; to forgive, design.” Destructive actions – those that delete data, erase progress, or have other irreversible consequences – require special care in design. When a user clicks a button that could cause data loss or a major change, the UX must prevent accidents and ensure intent. Two key principles come into play here: introducing friction for […]
“We don’t choose between experiences, we choose between memories of experiences.” – Daniel Kahneman Think about the last product or app you used that truly delighted or frustrated you. What moments stand out in your memory? You’ll quickly realise that you don’t remember every second of an interaction – instead, you remember the highlights (good or bad) and how the […]
What makes us abandon online shopping carts when there are too many options to compare? Why do we feel a sense of relief when a menu has just three items instead of thirty? There’s a reason for all of this and it’s closely tied to how our brains are wired. “As the number of choices increases, so does the effort […]
I used to run at events. Whenever I spotted the finish line, I always found this weird burst of speed. My legs would push harder, faster, like I had fuel left I didn’t know about. I never really questioned it, until recently. Turns out, that feeling has a name. And it applies to UX too. It’s called the Goal-Gradient Effect. […]
Why do certain tasks linger in your mind long after you’ve put them down? What makes unfinished business so hard to forget? Am I the only one who keeps a mental record of unticked tasks? Probably not. Psychology suggests that we all have this tendency, known as the Zeigarnik Effect. It’s a powerful psychological insight that shows how our brains […]
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