When the AI hallucinates, whose mistake is it? It’s easy to point at the model. Easy to blame hallucinations on the complexity of LLMs, the training data, or the pace of AI research. But what if the failure isn’t just computational? What if the failure is procedural? What if it’s ours? We have inherited a powerful toolset capable of generating […]
AI is indiscriminate. It will respond to anything (vague, misaligned, incomplete )and return something that looks finished. We’ve been here before. We’ve seen wireframes built on assumptions and prototypes shipped without hypotheses. Now we’re watching the same happen with prompting. Vague instructions fed into AI are producing surface-level answers. The crux is in how we shape the conversation. If we […]
“You are not the user” shaped how designers worked. It forced humility, removed ego, discouraged shortcuts, and drove us to research instead of assuming. It influenced how we reviewed work, planned research, and avoided designing for ourselves. But taken too literally, it can create distance from the product, so much that we stop experiencing it ourselves. Direct use can lead […]
What does your hero section communicate before a single word is consciously read? In less than 50 milliseconds (quicker than a blink) people are already deciding if what they see feels relevant, trustworthy, and worth their time. This is supported by decades of usability research: Nielsen Norman Group’s F‑pattern and Gutenberg Diagram studies show that the hero area is almost […]
Trust was always invisible. Until we lost it… It has always been present in UX. Just quiet. We relied on it without naming it. A login form looked secure. A progress bar meant something was happening. A CTA didn’t feel like a trap. But then the internet changed. Content became infinite. Outputs became automated. The authors disappeared. Now we’re designing […]
hy do users drop off at the crucial moments? It is often down to the fact that journeys get shaped around what is buildable rather than what is usable. The paths users take are too often reverse-engineered from either backend logic or business constraints. But a good UX audit interrogates their very existence. It asks who the design is really […]
How clearly should a product speak when asking a user to let something go? If a single click can erase hours of effort, what does ethical interface design demand in that moment? Should the system echo the seriousness of the action or leave the user navigating a void of uncertainty? It’s a moment of hesitation where every word, label, and […]
Humans are natural completionists. We open loops, and we look for ways to close them. It’s how our brains make sense of the world. In UX, every interaction is a loop: The user takes an action. The system responds. When it works, the user knows what happened and walks off satisfied of having completed a task. When it doesn’t work, that’s […]
We often hear that good design is invisible. But should your rationale be invisible, too? Should your strategy be hidden behind file links and Figma layers? How much time do we spend articulating the reasoning behind our choices? How often do we pause to ensure that teams, stakeholders, and users alike understand our intent? No matter how brilliant your UX […]
If an AI tool can draft a full interface in 30 seconds, does that mean our design process should only take 30 seconds? The question is of course, rhetorical and the answer is a clear no. But let’s be honest: with AI tools now generating UIs faster than we can sip our morning coffee, there’s a lot to reflect on. […]
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