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You are shipping AI hallucinations. Here’s how to stop.
7 min 0
  • Blog

You are shipping AI hallucinations. Here’s how to stop.

  • Aleksandra Smith
  • 3 September 2025
When the AI hallucinates, whose mistake is it? It’s easy to point at the model.…
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Designing UX = designing prompts? Prompt engineering as the new UX skill
5 min 3
  • Blog

Designing UX = designing prompts? Prompt engineering as the new UX skill

  • Aleksandra Smith
  • 3 September 2025
AI is indiscriminate. It will respond to anything (vague, misaligned, incomplete )and return something that…
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Why “You are not the user” isn’t always true in UX
5 min 1
  • Blog

Why “You are not the user” isn’t always true in UX

  • Aleksandra Smith
  • 15 August 2025
“You are not the user” shaped how designers worked. It forced humility, removed ego, discouraged…
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Your hero = your selling point. How to get it right.
8 min 0
  • Blog

Your hero = your selling point. How to get it right.

  • Aleksandra Smith
  • 5 August 2025
What does your hero section communicate before a single word is consciously read? In less…
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Designing for a world where no one trusts anything anymore
9 min 0
  • Blog

Designing for a world where no one trusts anything anymore

  • Aleksandra Smith
  • 15 July 2025
Trust was always invisible. Until we lost it… It has always been present in UX.…
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What users want vs. what we often build: UX audits explained
10 min 0
  • Blog

What users want vs. what we often build: UX audits explained

  • Aleksandra Smith
  • 4 July 2025
hy do users drop off at the crucial moments? It is often down to the…
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Critical confirmation: The language and logic of destructive modals
9 min 0
  • Blog

Critical confirmation: The language and logic of destructive modals

  • Aleksandra Smith
  • 16 June 2025
How clearly should a product speak when asking a user to let something go? If…
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Designing Success: The Emotional Power of Confirmation States
12 min 0
  • Blog

Designing Success: The Emotional Power of Confirmation States

  • Aleksandra Smith
  • 26 May 2025
Humans are natural completionists. We open loops, and we look for ways to close them.…
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Communication: Your Secret UX Weapon
11 min 0
  • Blog

Communication: Your Secret UX Weapon

  • Aleksandra Smith
  • 26 May 2025
We often hear that good design is invisible. But should your rationale be invisible, too?…
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AI in UX: Are Designers Still in Control? (Top Prompt-to-UI Tools)
9 min 0
  • Blog

AI in UX: Are Designers Still in Control? (Top Prompt-to-UI Tools)

  • Aleksandra Smith
  • 26 May 2025
If an AI tool can draft a full interface in 30 seconds, does that mean…
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