“We don’t choose between experiences, we choose between memories of experiences.” – Daniel Kahneman Think about the last product or app you used that truly delighted or frustrated you. What moments stand out in your memory? You’ll quickly realise that you don’t remember every second of an interaction – instead, you remember the highlights (good or bad) and how the […]
“People tend to prefer things that are easy to think about.” — Daniel Kahneman Every day, people face an overwhelming amount of information. Their time and attention are limited, so they need content that gets to the point fast without requiring too much effort to consume. When text is easy to read, it takes less mental effort to process. Not […]
What makes us abandon online shopping carts when there are too many options to compare? Why do we feel a sense of relief when a menu has just three items instead of thirty? There’s a reason for all of this and it’s closely tied to how our brains are wired. “As the number of choices increases, so does the effort […]
If you were to enter a prize draw, would you go for a guaranteed take of £900 or a 90% chance at winning £1000 (with a 10% chance of winning nothing)? Most people would choose the first option, opting for a guaranteed win rather than risking it all for a chance at more (even when the odds of losing are […]
Why is it that we feel so attached to things we’ve put effort into? Imagine this for a second. You spent hours curating a playlist, or a digital photo album, or even a game character you customised to perfection. Now, someone asked you to give it up—or worse, start from scratch. How would you feel? Well, this exact thing happened […]
“If you think good design is expensive, you should look at the cost of bad design.” — Dr Ralf Speth, Chief Executive Officer, Jaguar Land Rover A lot of the time, the real deciding factor between a business succeeding or failing comes down to User Experience. Digital products can make a massive impact on business growth. When user-centered design is […]
UX design is bursting at the seams. The field has exploded in recent years, with designers pouring in from all directions. It’s crowded, competitive, and staying on the radar feels like a never-ending uphill climb. 🌄 Companies expect more. They’re not just looking for someone who can whip up pretty interfaces. They’re hunting for designers who can decode user behaviour, […]
Hey there, welcome back! 👋 Wherever you are in your design journey, you’ve probably heard of the Double Diamond process. It’s a solid framework to keep your projects on track and lead you to actionable solutions. It’s simple, clear, and effective for solving complex design problems. Today, I’ll cover what it’s about, how to use it in your projects, and […]
From the time you were about 7 months old, you likely began developing a preference for symmetry, which would have been firmly established by the time you reached 12 months of age. (NCBI) Did you know that? 🤔❔ I didn’t. It’s fascinating, isn’t it? This natural attraction to symmetry is something we carry with us throughout life, and it plays […]
Welcome Back! 👋 I’ve been thinking a lot lately about something I learned while studying art at university. One of the key lessons our professors always stressed was the power of repetition. Regardless of where it appeared, in repeated brushstrokes in a painting, themes in music, or movements in dance, we were taught to recognise repetition and understand how it […]
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