9 min 5 Blog Designing Better Buttons: Placement and Cognitive Load Aleksandra Smith 31 March 2025 Welcome back! Last time, we covered button consistency, hierarchy, and when to use buttons vs.… Read More
3 min 0 Blog Designing for Lasting Impressions: The Peak‑End Rule Aleksandra Smith 11 March 2025 “We don’t choose between experiences, we choose between memories of experiences.” – Daniel Kahneman Think… Read More
5 min 0 Blog Make It Simple, Make It Work: The Speak-Easy Effect in Design Aleksandra Smith 4 March 2025 “People tend to prefer things that are easy to think about.” — Daniel Kahneman Every… Read More
5 min 0 Blog The Paradox of Choice: Why Choice Overload Ruins UX Aleksandra Smith 25 February 2025 What makes us abandon online shopping carts when there are too many options to compare?… Read More
8 min 0 Blog The Power of Loss Aversion in UX: Why the Fear of Losing Drives User Behaviour Aleksandra Smith 4 February 2025 If you were to enter a prize draw, would you go for a guaranteed take… Read More
8 min 0 Blog The Endowment Effect in UX Design (and How to Use It) Aleksandra Smith 28 January 2025 Why is it that we feel so attached to things we’ve put effort into? Imagine… Read More
6 min 0 Blog How UX Design Maximises ROI and Drives Business Growth Aleksandra Smith 22 January 2025 “If you think good design is expensive, you should look at the cost of bad… Read More
9 min 0 Blog How to Make Your Mark as a UX Designer in 2025 Aleksandra Smith 17 January 2025 UX design is bursting at the seams. The field has exploded in recent years, with… Read More
5 min 0 Blog Your Short and Practical Guide to the Double Diamond Process Aleksandra Smith 15 January 2025 Hey there, welcome back! ð Wherever you are in your design journey, you’ve probably heard… Read More
7 min 0 Blog Visual Hierarchy: Alignment Aleksandra Smith 13 January 2025 From the time you were about 7 months old, you likely began developing a preference… Read More