5 min
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Make It Simple, Make It Work: The Speak-Easy Effect in Design
“People tend to prefer things that are easy to think about.” — Daniel Kahneman Every…
Tag: ux design
5 min
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The Paradox of Choice: Why Choice Overload Ruins UX
What makes us abandon online shopping carts when there are too many options to compare?…
8 min
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The Power of Loss Aversion in UX: Why the Fear of Losing Drives User Behaviour
If you were to enter a prize draw, would you go for a guaranteed take…
8 min
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The Endowment Effect in UX Design (and How to Use It)
Why is it that we feel so attached to things we’ve put effort into? Imagine…
6 min
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How UX Design Maximises ROI and Drives Business Growth
“If you think good design is expensive, you should look at the cost of bad…
9 min
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How to Make Your Mark as a UX Designer in 2025
UX design is bursting at the seams. The field has exploded in recent years, with…
5 min
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Your Short and Practical Guide to the Double Diamond Process
Hey there, welcome back! 👋 Wherever you are in your design journey, you’ve probably heard…
7 min
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Visual Hierarchy: Alignment
From the time you were about 7 months old, you likely began developing a preference…
7 min
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Visual Hierarchy: Repetition
Welcome Back! 👋 I’ve been thinking a lot lately about something I learned while studying…
6 min
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Visual Hierarchy: Style and Texture
Welcome Back! 👋 This week, we’re exploring the impact of style and texture on visual…