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UX Psychology: The Zeigarnik Effect and How to Use It
5 min 0
  • Blog

UX Psychology: The Zeigarnik Effect and How to Use It

  • Aleksandra Smith
  • 11 February 2025
Why do certain tasks linger in your mind long after you’ve put them down? What…
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The Power of Loss Aversion in UX: Why the Fear of Losing Drives User Behaviour
8 min 0
  • Blog

The Power of Loss Aversion in UX: Why the Fear of Losing Drives User Behaviour

  • Aleksandra Smith
  • 4 February 2025
If you were to enter a prize draw, would you go for a guaranteed take…
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The Endowment Effect in UX Design (and How to Use It)
8 min 0
  • Blog

The Endowment Effect in UX Design (and How to Use It)

  • Aleksandra Smith
  • 28 January 2025
Why is it that we feel so attached to things we’ve put effort into? Imagine…
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