Why do certain tasks linger in your mind long after you’ve put them down? What makes unfinished business so hard to forget? Am I the only one who keeps a mental record of unticked tasks? Probably not. Psychology suggests that we all have this tendency, known as the Zeigarnik Effect. It’s a powerful psychological insight that shows how our brains […]
If you were to enter a prize draw, would you go for a guaranteed take of £900 or a 90% chance at winning £1000 (with a 10% chance of winning nothing)? Most people would choose the first option, opting for a guaranteed win rather than risking it all for a chance at more (even when the odds of losing are […]
Why is it that we feel so attached to things we’ve put effort into? Imagine this for a second. You spent hours curating a playlist, or a digital photo album, or even a game character you customised to perfection. Now, someone asked you to give it up—or worse, start from scratch. How would you feel? Well, this exact thing happened […]
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