3 min
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Designing for Lasting Impressions: The Peak‑End Rule
“We don’t choose between experiences, we choose between memories of experiences.” – Daniel Kahneman Think…
Tag: uxpsychology
5 min
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Make It Simple, Make It Work: The Speak-Easy Effect in Design
“People tend to prefer things that are easy to think about.” — Daniel Kahneman Every…
5 min
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The Paradox of Choice: Why Choice Overload Ruins UX
What makes us abandon online shopping carts when there are too many options to compare?…
5 min
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The Goal-Gradient Effect: A Secret to Motivating Users Through Design
I used to run at events. Whenever I spotted the finish line, I always found…