The Three Pillars of Delight: Framework for Designing Interfaces Users Love

As UX professionals we strive not just for usability but for experiences that venture beyond functionality and resonate on a deeper emotional level.  This is where the concept of delight takes centre stage. Delight is that spark of joy or satisfaction that elevates user interaction from the mundane to the truly engaging. But delight isn’t a singular entity; it can […]

The Science of One-Handed Interaction: Mastering Bottom Navigation on Mobile

The smartphone revolution has fundamentally reshaped how we consume information and interact with the digital world. Unlike expansive desktops with precise mouse clicks, mobile interfaces must cater to a single, dominant input: the thumb.  This ergonomic reality has a profound impact on design decisions, influencing everything from button placement to information hierarchy.  In this context, bottom navigation emerges as a […]

The Psychology of Empty States and Why They Matter

Empty states, once relegated to the realm of afterthoughts in the realm of UX design, have undergone a reevaluation.  Now recognised as critical touchpoints within the user journey, these seemingly blank spaces hold immense power to shape user perception and behaviour.   Scientific research across various disciplines informs our understanding of how empty states can influence us.  Studies in Gestalt psychology […]

The Science of Designing Effective Error Messages

We’ve all experienced the focused intensity of tackling an online task, fingers flying across the keyboard in pursuit of swift completion. Then, it hits you: a glaring error message. Confusion sets in – a typo on your end, a system hiccup, or some cryptic code only machines understand? Error messages can make or break a user’s experience. In fact, a […]

The Allure of the Invisible: Don Norman and the Power of Seamless Design

In the ever-evolving landscape of technology and human interaction, design plays a crucial role in shaping our experiences. Don Norman, a renowned design critic and cognitive scientist, offers a compelling perspective on what truly sets exceptional design apart. His theory of “invisible design” delves beyond aesthetics and functionality, proposing that the most successful designs fade into the background, becoming effortless […]

UX Storytelling: Narratives that Sell

In UX, we obsess over user flows, wireframes, and metrics, sometimes losing sight of a fundamental human truth: we all respond to stories. Ultimately, it’s storytelling that breathes life into design. When we design without the narrative, we risk creating experiences that feel mechanical, not human. We spend days obsessing over pixel-perfect interfaces and meticulously mapping user journeys, only to […]

Designing for Everyone: Inclusivity in the Digital Age

The digital age has revolutionised the way we live, work, and interact with the world around us. From online shopping to remote working, information access to social connection, the internet has become an integral part of our daily lives. However, this digital revolution hasn’t been equally accessible to all. A significant portion of the population faces barriers that exclude them […]

From Vision to Reality: Bridging the Gap Between Design and Development

We’ve all been there. You spend countless hours crafting the perfect design – a masterpiece overflowing with intuitive features and stunning visuals. It feels like the culmination of your creative vision, a user experience that will revolutionize the way people interact with the product. Then, reality hits like a cold splash of water. Development throws a wrench in the plan, […]