Wouldn’t it be nice to open your banking app and feel a sense of calm and control instead of the usual dread? This is the magic of incorporating psychology into financial UX design. Banks and fintech companies are in fierce competition to outdo each other with innovative features. Users, having experienced the convenience of top-notch products in other domains, now […]
When Airbnb redesigned their interface in 2014, one of the standout improvements was their approach to typography. They introduced a custom typeface, “Airbnb Cereal,” and adjusted kerning and leading to enhance readability across various devices. This attention to typographic detail played a significant role in improving the overall user experience, making information easier to digest and navigate . Similarly, in […]
Dark mode, a popular feature in modern digital interfaces, often sparks debates about its necessity and effectiveness. While many users prefer dark mode, truly understanding its impact on user satisfaction and behaviour requires a nuanced approach. This article explores the reasons why users are drawn to dark mode, the psychological and research-based factors behind its use, potential challenges, and best […]
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