When we talk about SEO, the conversation often veers towards technical fixes—keywords, meta tags, backlinks. All that stuff matters, no doubt. But if you think about how search engines work today, the focus shifts. It’s less about optimising for algorithms and more about optimising for humans. A great user experience is what drives a high-ranking website. It keeps users engaged, […]
Recently, I stumbled upon a great interview by Felix Lee, Co-founder and CEO of ADPList. Felix sat down with the legendary Don Norman discussing 21st century design, evolution of design and problems within this industry. (Thanks, Felix, for the eye-opening interview with the expert!) 👠Amongst many other points raised during the interview, Don Norman—known for being the father of […]
Have you ever noticed how when you design something, initially it might seem quite solid and well-conceived, but the more times you have the opportunity to look at it with fresh eyes, the more you find every iteration actually makes it better? 🤔 Happens to all of us. One can very rarely say their design is “done” after the first […]
Typography is one of the most important tools in designing interfaces. It shapes how users feel, how they interact, and how they perceive a brand. Every letter and every word you see is there for a reason. Whether it’s to guide you, inform you, or prompt you to take action, it’s the invisible force that makes interfaces usable and enjoyable. […]
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