Let me begin by asking you this: Is a quick business win ever worth losing users’ trust? Before we even think about using dark patterns, this is the question we should sit with. Most of us have come across them. Some of us have been tricked by them, maybe without even knowing. Often called deceptive patterns, dark patterns are design […]
On an average web page, people read at most 28% of the words — 20% is more likely. Instead of consuming every line, users often scan in a pattern that resembles the letter “F.” This was first observed by the Nielsen Norman Group in eye-tracking studies back in 2006. If you design or write content for the web, it’s a peek into your […]
“To err is human; to forgive, design.” Destructive actions – those that delete data, erase progress, or have other irreversible consequences – require special care in design. When a user clicks a button that could cause data loss or a major change, the UX must prevent accidents and ensure intent. Two key principles come into play here: introducing friction for […]
The text on a button can often be the deciding factor between a user taking action or abandoning the flow entirely. So, when you’re looking at buttons, what drives you to click them? Sure, many of you might say it’s about how the button looks, but more often than not, and whether we realise it or not, it’s the label […]
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