IDEAS • INSIGHTS • PRACTICAL GUIDANCE
Better UX starts withbetter questions.
Making sense of UX, human behaviour and AI to design simpler, smarter products.
All articles
10 articles shown.
AI & Design
4 min
With AI, are we exploring or just generating more versions?
Ten alternatives can still be ten versions of the same answer. When we ask AI…
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AI & Design
7 min
Designing for what users actually value in 2026
How AI fatigue turned trust into something users are willing to pay for. Until quite…
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AI & Design
6 min
Design with AI: The CARE framework for better prompts
What if you could design the perfect conversation with an intelligence that can solve almost…
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UI & Visual Design
6 min
Is your menu UX hurting your product? A practical guide to simpler navigation
What happens when you try to navigate a long menu? Your eyes dart back and…
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AI & Design
6 min
The AI “bubble” discussions and the next chapter of UX design
Is the AI bubble really poised to burst? Critics point to the astronomical investments from…
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UI & Visual Design
7 min
When disabled buttons become a UX problem
“I just couldn’t take it anymore. ‘I put an affordance there,’ a participant would say……
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UI & Visual Design
7 min
The subtle power of “Maybe Later” in Design
We’ve become experts at demanding things NOW. Sign up now. Subscribe now. Enable notifications now.…
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Psychology & Behaviour
7 min
The Sunk Cost Fallacy: Why we fear letting go of ideas
Have you ever defended a decision long past the point when you knew it wasn't…
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AI & Design
7 min
Is AI quietly dismantling our creative capacity?
You're working late at night, staring at a blank Figma canvas. The clock’s ticking and…
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UI & Visual Design
3 min
Do dropdown menus still belong in modern UX?
Dropdown menus are one of the most widely used interface patterns. They've earned their popularity…
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