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All articles
10 articles shown.
Psychology & Behaviour
4 min
Make It Simple, Make It Work: The Speak-Easy Effect in Design
“People tend to prefer things that are easy to think about.” — Daniel Kahneman Every…
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Psychology & Behaviour
5 min
The Paradox of Choice: Why Choice Overload Ruins UX
What makes us abandon online shopping carts when there are too many options to compare?…
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Psychology & Behaviour
4 min
The Goal-Gradient Effect: A Secret to Motivating Users Through Design
I used to run at events. Whenever I spotted the finish line, I always found…
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Psychology & Behaviour
5 min
UX Psychology: The Zeigarnik Effect and How to Use It
Why do certain tasks linger in your mind long after you’ve put them down? What…
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Psychology & Behaviour
7 min
The Power of Loss Aversion in UX: Why the Fear of Losing Drives User Behaviour
If you were to enter a prize draw, would you go for a guaranteed take…
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Psychology & Behaviour
8 min
The Endowment Effect in UX Design (and How to Use It)
Why is it that we feel so attached to things we’ve put effort into? Imagine…
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Design Practice
6 min
How UX Design Impacts ROI and Business Growth
“If you think good design is expensive, you should look at the cost of bad…
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Design Practice
8 min
How to Make Your Mark as a UX Designer in 2025
UX design is bursting at the seams. The field has exploded in recent years, with…
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Design Practice
5 min
Your Short and Practical Guide to the Double Diamond Process
Wherever you are in your design journey, you’ve probably heard of the Double Diamond process.…
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UI & Visual Design
7 min
Visual Hierarchy: Alignment
From the time you were about 7 months old, you likely began developing a preference…
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