IDEAS • INSIGHTS • PRACTICAL GUIDANCE
Better UX starts withbetter questions.
Making sense of UX, human behaviour and AI to design simpler, smarter products.
All articles
10 articles shown.
UI & Visual Design
6 min
Your Guide to Font Pairing
Fonts are a key part of any design. Every project is a chance to choose…
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Design Practice
5 min
Boost Your Figma Game: Top Plugins to Try in 2025
As 2024 wraps up, Figma remains the top choice for UI design. Now is the…
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Design Practice
5 min
The Impact of User Experience on SEO Rankings
When we talk about SEO, the conversation often veers towards technical fixes: keywords, meta tags,…
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UI & Visual Design
6 min
Simplicity vs. Usability: Lessons from Don Norman
Recently, I stumbled upon a great interview by Felix Lee, Co-founder and CEO of ADPList.…
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Design Practice
4 min
From Good to Great: The Importance of Design Iterations
Have you ever noticed how when you design something, initially it might seem quite solid…
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UI & Visual Design
5 min
How Typography Shapes the Way We Experience Design
Typography is one of the most important tools in designing interfaces. It shapes how users…
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UI & Visual Design
5 min
Designing Success States: Examples and Tips
Have you ever thought about how impactful a simple success message can be? They might…
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UI & Visual Design
6 min
Top UX Errors That Could Be Costing You Users
Are users bouncing off your site frequently? It could be due to a few critical…
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UI & Visual Design
5 min
7 Must-Know UI Design Trends in 2024
Influenced by changes in technology, culture, and user expectations, UI design never stops changing. With…
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Psychology & Behaviour
6 min
The Aesthetic-Usability Effect: How To Balance Beauty and Function
“Don’t judge a book by its cover”...easier said than done right? Let’s be real: we…
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