Psychology & Behaviour
8 min
The Endowment Effect in UX Design (and How to Use It)
Why is it that we feel so attached to things we’ve put effort into? Imagine…
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Understand how attention, memory and motivation shape the way people use products. Find examples of behavioural principles and the design choices they can inform.
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4 articles shown.
Psychology & Behaviour
6 min
The Aesthetic-Usability Effect: How To Balance Beauty and Function
“Don’t judge a book by its cover”...easier said than done right? Let’s be real: we…
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Psychology & Behaviour
6 min
The Three Pillars of Delight: Framework for Designing Interfaces Users Love
As UX professionals we strive not just for usability but for experiences that venture beyond…
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Psychology & Behaviour
3 min
The Allure of the Invisible: Don Norman and the Power of Seamless Design
In the ever-evolving landscape of technology and human interaction, design plays a crucial role in…
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