The text on a button can often be the deciding factor between a user taking action or abandoning the flow entirely. So, when you’re looking at buttons, what drives you to click them? Sure, many of you might say it’s about how the button looks, but more often than not, and whether we realise it or not, it’s the label […]
Welcome back! Last time, we covered button consistency, hierarchy, and when to use buttons vs. links. Today, let’s dive into button placement—what works, what doesn’t, and how cognitive load impacts user decisions. ⬇️ Limiting Primary Actions/Cognitive Load When designing buttons, clarity should take priority. While it might seem helpful to offer multiple options (“Save,” “Save As Draft,” “Save and Close,” […]
Hey, welcome back! After a comprehensive look into some of the most common UX psychology principles, today we’re kicking off a series on one of the simplest elements (or so they say) in any UI—buttons. Now, you might think, “What’s there to discuss about buttons?”. But trust me, there’s so much more beneath the surface. Designing an effective button requires […]
“We don’t choose between experiences, we choose between memories of experiences.” – Daniel Kahneman Think about the last product or app you used that truly delighted or frustrated you. What moments stand out in your memory? You’ll quickly realise that you don’t remember every second of an interaction – instead, you remember the highlights (good or bad) and how the […]
“People tend to prefer things that are easy to think about.” — Daniel Kahneman Every day, people face an overwhelming amount of information. Their time and attention are limited, so they need content that gets to the point fast without requiring too much effort to consume. When text is easy to read, it takes less mental effort to process. Not […]
What makes us abandon online shopping carts when there are too many options to compare? Why do we feel a sense of relief when a menu has just three items instead of thirty? There’s a reason for all of this and it’s closely tied to how our brains are wired. “As the number of choices increases, so does the effort […]
I used to run at events. Whenever I spotted the finish line, I always found this weird burst of speed. My legs would push harder, faster, like I had fuel left I didn’t know about. I never really questioned it, until recently. Turns out, that feeling has a name. And it applies to UX too. It’s called the Goal-Gradient Effect. […]
Why do certain tasks linger in your mind long after you’ve put them down? What makes unfinished business so hard to forget? Am I the only one who keeps a mental record of unticked tasks? Probably not. Psychology suggests that we all have this tendency, known as the Zeigarnik Effect. It’s a powerful psychological insight that shows how our brains […]
If you were to enter a prize draw, would you go for a guaranteed take of £900 or a 90% chance at winning £1000 (with a 10% chance of winning nothing)? Most people would choose the first option, opting for a guaranteed win rather than risking it all for a chance at more (even when the odds of losing are […]
Why is it that we feel so attached to things we’ve put effort into? Imagine this for a second. You spent hours curating a playlist, or a digital photo album, or even a game character you customised to perfection. Now, someone asked you to give it up—or worse, start from scratch. How would you feel? Well, this exact thing happened […]
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