On an average web page, people read at most 28% of the words — 20% is more likely. Instead of consuming every line, users often scan in a pattern that resembles the letter “F.” This was first observed by the Nielsen Norman Group in eye-tracking studies back in 2006. If you design or write content for the web, it’s a peek into your […]
“To err is human; to forgive, design.” Destructive actions – those that delete data, erase progress, or have other irreversible consequences – require special care in design. When a user clicks a button that could cause data loss or a major change, the UX must prevent accidents and ensure intent. Two key principles come into play here: introducing friction for […]
Hey, welcome back! After a comprehensive look into some of the most common UX psychology principles, today we’re kicking off a series on one of the simplest elements (or so they say) in any UI—buttons. Now, you might think, “What’s there to discuss about buttons?”. But trust me, there’s so much more beneath the surface. Designing an effective button requires […]
“We don’t choose between experiences, we choose between memories of experiences.” – Daniel Kahneman Think about the last product or app you used that truly delighted or frustrated you. What moments stand out in your memory? You’ll quickly realise that you don’t remember every second of an interaction – instead, you remember the highlights (good or bad) and how the […]
“People tend to prefer things that are easy to think about.” — Daniel Kahneman Every day, people face an overwhelming amount of information. Their time and attention are limited, so they need content that gets to the point fast without requiring too much effort to consume. When text is easy to read, it takes less mental effort to process. Not […]
What makes us abandon online shopping carts when there are too many options to compare? Why do we feel a sense of relief when a menu has just three items instead of thirty? There’s a reason for all of this and it’s closely tied to how our brains are wired. “As the number of choices increases, so does the effort […]
Why do certain tasks linger in your mind long after you’ve put them down? What makes unfinished business so hard to forget? Am I the only one who keeps a mental record of unticked tasks? Probably not. Psychology suggests that we all have this tendency, known as the Zeigarnik Effect. It’s a powerful psychological insight that shows how our brains […]
If you were to enter a prize draw, would you go for a guaranteed take of £900 or a 90% chance at winning £1000 (with a 10% chance of winning nothing)? Most people would choose the first option, opting for a guaranteed win rather than risking it all for a chance at more (even when the odds of losing are […]
“If you think good design is expensive, you should look at the cost of bad design.” — Dr Ralf Speth, Chief Executive Officer, Jaguar Land Rover A lot of the time, the real deciding factor between a business succeeding or failing comes down to User Experience. Digital products can make a massive impact on business growth. When user-centered design is […]
Hey there, welcome back! 👋 Wherever you are in your design journey, you’ve probably heard of the Double Diamond process. It’s a solid framework to keep your projects on track and lead you to actionable solutions. It’s simple, clear, and effective for solving complex design problems. Today, I’ll cover what it’s about, how to use it in your projects, and […]
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