Minimalist Design: A Pathway to Clarity and Function

We live in a world saturated with information, where there’s very little breathing space and a lot of cognitive overload anywhere we go, including digital space. In our digital interactions, minimalist design thus offers a refreshing getaway: the chance of smooth and enjoyable interactions, without being overwhelmed. Think about it, the digital world today is becoming increasingly complex. We are […]

To Hide or Not To Hide? Hiding vs Disabling Features

When designing interfaces, we often face the critical conundrum of whether to hide features or disable them. This can often be a tricky decision, as it ultimately shapes how users interact with our designs, impacts usability, and contributes to the overall clarity of the interface. The answer often lies in striking the perfect balance between functionality and clarity. We must […]

Tips for Designing Great Financial Apps

Wouldn’t it be nice to open your banking app and feel a sense of calm and control instead of the usual dread? This is the magic of incorporating psychology into financial UX design. Banks and fintech companies are in fierce competition to outdo each other with innovative features. Users, having experienced the convenience of top-notch products in other domains, now […]

Essential Techniques for Kerning and Leading

When Airbnb redesigned their interface in 2014, one of the standout improvements was their approach to typography. They introduced a custom typeface, “Airbnb Cereal,” and adjusted kerning and leading to enhance readability across various devices. This attention to typographic detail played a significant role in improving the overall user experience, making information easier to digest and navigate . Similarly, in […]

The Science of Designing Effective Error Messages

We’ve all experienced the focused intensity of tackling an online task, fingers flying across the keyboard in pursuit of swift completion. Then, it hits you: a glaring error message. Confusion sets in – a typo on your end, a system hiccup, or some cryptic code only machines understand? Error messages can make or break a user’s experience. In fact, a […]