If an AI tool can draft a full interface in 30 seconds, does that mean our design process should only take 30 seconds? The question is of course, rhetorical and the answer is a clear no. But let’s be honest: with AI tools now generating UIs faster than we can sip our morning coffee, there’s a lot to reflect on. […]
“When profit is at stake, content and interaction designers put ethics aside all too often. It’s time to say: enough.” We’ve all encountered them — some of us without even realising it. Dark patterns have long lurked within the digital spaces we navigate daily. In Part 1, we traced their origins, the psychological levers that make them effective, and the most […]
Let me begin by asking you this: Is a quick business win ever worth losing users’ trust? Before we even think about using dark patterns, this is the question we should sit with. Most of us have come across them. Some of us have been tricked by them, maybe without even knowing. Often called deceptive patterns, dark patterns are design […]
On an average web page, people read at most 28% of the words — 20% is more likely. Instead of consuming every line, users often scan in a pattern that resembles the letter “F.” This was first observed by the Nielsen Norman Group in eye-tracking studies back in 2006. If you design or write content for the web, it’s a peek into your […]
“To err is human; to forgive, design.” Destructive actions – those that delete data, erase progress, or have other irreversible consequences – require special care in design. When a user clicks a button that could cause data loss or a major change, the UX must prevent accidents and ensure intent. Two key principles come into play here: introducing friction for […]
The text on a button can often be the deciding factor between a user taking action or abandoning the flow entirely. So, when you’re looking at buttons, what drives you to click them? Sure, many of you might say it’s about how the button looks, but more often than not, and whether we realise it or not, it’s the label […]
Welcome back! Last time, we covered button consistency, hierarchy, and when to use buttons vs. links. Today, let’s dive into button placement—what works, what doesn’t, and how cognitive load impacts user decisions. ⬇️ Limiting Primary Actions/Cognitive Load When designing buttons, clarity should take priority. While it might seem helpful to offer multiple options (“Save,” “Save As Draft,” “Save and Close,” […]
Hey, welcome back! After a comprehensive look into some of the most common UX psychology principles, today we’re kicking off a series on one of the simplest elements (or so they say) in any UI—buttons. Now, you might think, “What’s there to discuss about buttons?”. But trust me, there’s so much more beneath the surface. Designing an effective button requires […]
“We don’t choose between experiences, we choose between memories of experiences.” – Daniel Kahneman Think about the last product or app you used that truly delighted or frustrated you. What moments stand out in your memory? You’ll quickly realise that you don’t remember every second of an interaction – instead, you remember the highlights (good or bad) and how the […]
“People tend to prefer things that are easy to think about.” — Daniel Kahneman Every day, people face an overwhelming amount of information. Their time and attention are limited, so they need content that gets to the point fast without requiring too much effort to consume. When text is easy to read, it takes less mental effort to process. Not […]
Sign up for the newsletter and never miss a post