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The post-AI UX professional: Who will be left standing and why
6 min 0
  • Blog

The post-AI UX professional: Who will be left standing and why

  • Aleksandra Smith
  • 2 October 2025
Everyone’s asking the wrong question. It’s not “will AI replace us?” It’s “what do I…
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You are shipping AI hallucinations. Here’s how to stop.
7 min 0
  • Blog

You are shipping AI hallucinations. Here’s how to stop.

  • Aleksandra Smith
  • 3 September 2025
When the AI hallucinates, whose mistake is it? It’s easy to point at the model.…
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Designing UX = designing prompts? Prompt engineering as the new UX skill
5 min 0
  • Blog

Designing UX = designing prompts? Prompt engineering as the new UX skill

  • Aleksandra Smith
  • 3 September 2025
AI is indiscriminate. It will respond to anything (vague, misaligned, incomplete )and return something that…
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Stop designing in the corner: From UX designer to business collaborator
9 min 0
  • Blog

Stop designing in the corner: From UX designer to business collaborator

  • Aleksandra Smith
  • 3 September 2025
You and I both know there’s a point in a project where the real decisions…
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Why “You are not the user” isn’t always true in UX
5 min 0
  • Blog

Why “You are not the user” isn’t always true in UX

  • Aleksandra Smith
  • 15 August 2025
“You are not the user” shaped how designers worked. It forced humility, removed ego, discouraged…
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Your hero = your selling point. How to get it right.
8 min 0
  • Blog

Your hero = your selling point. How to get it right.

  • Aleksandra Smith
  • 5 August 2025
What does your hero section communicate before a single word is consciously read? In less…
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The choice you never made. Designing for Default Bias in UX
9 min 0
  • Blog

The choice you never made. Designing for Default Bias in UX

  • Aleksandra Smith
  • 31 July 2025
“If you want to encourage a behaviour, make it the default.” We know this works…
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Design isn’t finished until it’s understood. How to use psychology to present your work with impact
9 min 0
  • Blog

Design isn’t finished until it’s understood. How to use psychology to present your work with impact

  • Aleksandra Smith
  • 31 July 2025
How do you think most design ideas fail? Is it poor execution? Is it a…
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Designing for a world where no one trusts anything anymore
9 min 0
  • Blog

Designing for a world where no one trusts anything anymore

  • Aleksandra Smith
  • 31 July 2025
Trust was always invisible. Until we lost it. It has always been present in UX.…
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Intention vs outcome in UX design: Gulf of Evaluation and Gulf of Execution
8 min 0
  • Blog

Intention vs outcome in UX design: Gulf of Evaluation and Gulf of Execution

  • Aleksandra Smith
  • 15 July 2025
There is a moment between wanting to do something and actually doing it. And another…
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